共青团大学生网络宣传员是新形势下做好共青团思想宣传引领工作的现实需要,是充分发挥大学生自我教育、朋辈教育功能的重要体现,有利于壮大网上主流舆论,构建清朗网络空间,创新高校网络宣传模式。本文以大学生网络宣传员概念界定、特征区分为起点,探索新媒体时代大学生网络宣传员的能力素质模型,分析大学生网络宣传员队伍建设的具体举措。 Under the new situation, the internet propagandist of the undergraduates is an actual need to do a good job of leading the CYL ideological propaganda. It is an important manifestation of giving full play to the self-education and peer education functions of undergraduates. It is conducive to expanding the online mainstream media, building a clean and sunny cyberspace and innovating the network of colleges and universities Propaganda model. In this paper, the definition of college students network promoters, the characteristics of the distinction as a starting point to explore the ability of college students in the new media age network members of the media quality model to analyze the specific measures for network construction of college students.