《歌谣》周刊是中国现代文学史和现代民俗学史上的重要期刊,作为《歌谣》周刊的首任编辑,常惠的编辑理念包括搜集整理歌谣、重视民间文化,悉心设置栏目、精心提炼话题和全能型的编辑实践、专家型的编辑素质三部分。他的编辑理念对《歌谣》周刊的发展起到了至关重要的作用,也对今天刊物的编辑理念有较大的借鉴价值。 The magazine is an important periodical in the history of Chinese modern literature and modern folklore. As the first editor of the “Ballads” magazine, Chang Hui’s editorial philosophy includes collecting ballads, paying attention to folk culture, carefully setting up columns, carefully refining topics and Versatile editing practice, expert editing quality of three parts. His editorial philosophy has played a crucial role in the development of the “Ballads” magazine, and also has great reference value for the editorial philosophy of today’s publications.