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中国传统文化元素是中国传统文化的重要组成环节,在其中发挥了十分重要的作用,利用中国传统元素在视觉进行传达设计,不仅能够提高整个设计的质量和水平,同时还能够优化设计的整体效果。本文针对目前中国传统元素在视觉传达设计中应用的现状以及存在的问题,提出几点有效的措施和建议,从而为现代化视觉传达设计提供有效的参考。
Chinese traditional culture is an important part of traditional Chinese culture and plays a very important role in it. Using traditional Chinese elements to communicate visually can not only improve the quality and level of the whole design, but also optimize the overall effect of the design . In view of the present situation and existing problems of the application of traditional elements in visual communication design in our country, this paper puts forward some effective measures and suggestions to provide an effective reference for the design of modern visual communication.