以前,零售店的橱窗只是用来摆摆商品,把消费者吸引到店内购物。现在随着技术的发展,橱窗的功能已经延伸成为一种户外广告、一个销售渠道,它可以给消费者带来互动式的体验,也可以成为零售商营销活动的一部分。尤其是一些客流量大的零售店的橱窗,甚至成为一个重要的媒介平台,可供其它品牌和机构开展营销活动。 In the past, the retail shop window was only used to swing the product, to attract consumers to store shopping. Now that as technology evolves, the function of the window has been extended to become an outdoor advertising, a sales channel that can give consumers an interactive experience and can be part of a retailer’s marketing efforts. In particular, some retail stores with large passenger flow windows have even become an important media platform for other brands and organizations to carry out marketing activities.