经济新常态环境下,我国经济发展由高速向中高速转变,给保险业发展造成一定冲击。如何进一步促进保险业稳健发展,需要对现有的营销模式进行改革优化,对保险营销模式特点和不足进行系统分析,并找出营销模式的不足,从而提出保险营销模式优化方案。 Under the new normal economic environment, China’s economic development has shifted from high-speed to medium-high-speed, causing a certain impact on the development of the insurance industry. How to further promote the sound development of the insurance industry, the existing marketing model needs to be reformed and optimized to systematically analyze the characteristics and deficiencies of the insurance marketing model, and to find out the lack of marketing model, and then put forward the insurance marketing model optimization program.