2002年5月1日起实施的佣金浮动制无疑将成为中国券商品牌营销方面的重要分水岭。在媒体上,它不仅引发了自B股放开政策之后券商第二次较大规模的广告大战,在现实市场上,它将引发券商对全国5000万投资者重新争夺的热情,并将逐步改变市场的原有格局,考验券商的生存与发展能力。有分析报告认为,佣金制度改革后三年内中国证券市场将有一半的市场参与 Commission Floating System, effective May 1, 2002, will undoubtedly become an important watershed in Chinese brokerage brand marketing. In the media, it not only triggered the second large-scale ad war brokerage since the release of B shares, in the real market, it will trigger the broker's enthusiasm for 50 million investors across the country to regain the battle, and will gradually change The original market structure, test the survival and development of brokerage capacity. Some analysts believe that the reform of the commission system within three years after the Chinese stock market will have half of the market participation