自改革开放以来,我国文化呈现“百花齐放”之势,尤其是大众文化应势而生,并逐渐发展为我国主导型的文化形态。毫无疑问,大众文化一期世俗性、亲民化的特点改变了我国改革开放之前较为单一的意识形态,起到了解放思想的作用。但是不可避免的,随着大众文化所彰显出来的消费主义意识形态,导致人文精神缺失,特别是拜金主义、功利主义等不良风气横行,严重的影响到了我国社会的文明发展。因此,在大众文化环境下,必须进行群众文艺创作创新,打造精品文化,引领文化的正确发展方向。本文就是在大众环境下对我国目前群众文艺创作存在的问题进行深入的分析和研究,希望能够为群众文艺创作提供有效的策略,促进群众文艺创作的发展。 Since the reform and opening up, the culture of our country has shown a “flourishing” trend. In particular, mass culture has emerged as a result and has gradually developed into a dominant cultural form in our country. There is no doubt that the secular nature of the mass culture and the pro-civilian characteristics have changed the relatively single ideology in our country before the reform and opening up and played the role of emancipating the mind. However, inevitably, with the consumerism ideology manifested in popular culture, the lack of humanistic spirit, especially the unhealthy tendencies of money worship and utilitarianism, have seriously affected the development of civilization in our society. Therefore, under the environment of mass culture, we must carry out mass literary and artistic creation and innovation, create a fine culture and lead the correct development of culture. This article is based on the analysis and research of the existing problems of mass literary and artistic creations in our country under the general public environment. We hope that we can provide effective strategies for mass literary and artistic creations and promote the development of mass literary creations.