“公共关系”是半个多世纪前新出现的社会科学中的边缘科学。它研究一个社会组织如何运用传播手段,使之与公众相互适应、相互沟通、互惠互利。实践已经证明:公共关系对现代商品经济的发展,人际关系的沟通,形象的塑造,产生了巨大的作用。我国大陆公共关系虽然还只有十余年历史,但这一管理艺术已经显示了它的生命力。 类似现代公关的某些思想和活动,在中国古代早就出现了。虽然,那不是自觉意识的有计 “Public relations” is the marginal science in the emerging social sciences more than half a century ago. It examines how a social organization can use communication tools to adapt to the public, communicate with each other and benefit from each other. Practice has proved that public relations have played a huge role in the development of modern commodity economy, in the communication of interpersonal relationships and in the shaping of images. Although the public relations in mainland China has only over ten years of history, this management art has shown its vitality. Some thoughts and activities similar to modern public relations appeared in ancient China. Although, it is not a conscious measure