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第四届中国媒体企划奖颁奖典礼于2007年9月23日在中国第十四届广告节上落下帷幕.江西卫视、《广州日报》、《深圳特区报》、安徽影视频道等8家媒体分别获取11项金、银大奖。与往届不同的是.本届奖项首次增设“全场大奖”奖项.该桂冠由中央电视台《赢在中国》营销创新案例摘取。中国媒体企划奖由中国广告协会于2004年在第十一届中国广告节上首次设立,作为以媒体运营为主体的国家级奖项,中国媒体企划奖旨在通过对各类媒体优秀企划案例、产品的评选,发现在媒体自身品牌形象建设过
The Fourth China Media Planning Award Presentation Ceremony came to an end on the 14th China Advertising Festival on September 23, 2007. Eight media companies, including Jiangxi Satellite TV, Guangzhou Daily, Shenzhen Special Zone Daily and Anhui TV Channel respectively Get 11 gold and silver awards. Different from the past, this award is the first to be added with the award of “Overall Award”, which is taken from the marketing innovation case of “Winning in China” by CCTV. The China Media Planning Prize was first established by the China Advertising Association in the 11th China Advertising Festival in 2004. As a national award centered on media operation, the China Media Planning Prize aims at improving the quality of products through excellent media planning, The selection, found in the media own brand image had been built