大师彼得·德鲁克说过:“现代企业无非两大职能——营销和创新。”这两大职能从某个角度来说,其实都是围绕着创造价值这一核心,营销是为企业的现在创造价值的职能活动,而创新则是为保持企业未来的竞争优势、为未来创造价值的职能活动。中国的广告行业已经历了二十余载的沉默,其核心价值和核心竞争力已显而易见。而对于为广告行业服务的《广告人》杂志,在信息时代,知识经济的今天, Master Peter Drucker said: “The two major functions of modern enterprises - marketing and innovation.” These two functions from a certain point of view, are actually around the core of creating value, marketing is Enterprises now create value of functional activities, and innovation is to maintain the competitive advantage of the future business, create value for the future of functional activities. China’s advertising industry has experienced more than 20 years of silence, its core values ​​and core competencies have become apparent. As for the advertising industry to serve the “advertising” magazine, in the information age, knowledge-based economy today,