美国《哥伦比亚新闻学评论》2012年8/9月大概15年前,也就是1997年时,网络人谁也没有想象过网络广告长什么样。要知道,搜索引擎巨大谷歌也就成立在1998年。在那个拨号上网的时代里,互联网上的广告更多是平面广告的图片,机械地嵌入在网页上。如今,网络广告铺天盖地,形势也多种多样,甚至还出现了信封翻页推送形式的广告。有人担心,未来移动媒体的时代中广告将会遭遇危机:首先移动媒体的载体存在有效显示屏小的问题。手机、平板电脑的屏幕较小,如何才能在不破坏阅读体验的情况下,巧妙地安 The United States, “Columbia Journalism Review” August / September 2012 About 15 years ago, that is, in 1997, the Internet people who have not imagined what the Internet ads look like. You know, huge search engine Google was founded in 1998. In that era of dial-up, the ads on the internet were more of a print ads, mechanically embedded in the web pages. Nowadays, online advertising is overwhelming and there are many different kinds of ads. There are even advertisements in the form of envelope page push. Some people worry that in the era of mobile media advertising in the future will face a crisis: first of all, there is a problem with the effective display screen of the mobile media carrier. Mobile phones, tablet PC screen smaller, how can we not destroy the reading experience, skillfully security