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随着社会科学技术的迅速发展,网络媒体凭借其自身传播速度快、信息量大、覆盖面全等独特的优势在传媒事业崭露头角,极大的改变了人们的日常生活,推动了信息社会的快速的发展。与此同时,新媒体的迅速发展对于传统媒体电视新闻带来了巨大的挑战。电视新闻与网络媒体相比缺乏时效性、互动性及实用性,面临着前所未有的挑战和运营等方面的问题。面对新媒体的挑战,电视新闻应该合理发挥电视媒体新闻传播的优势,创新思路提高电视新闻的时效性,完善电视新闻评论,优化电视新闻传播的方式,加大同网络媒体的互动合作等方面探讨新媒体时代下电视新闻发展的新方向。
With the rapid development of social science and technology, the online media, with its own unique advantages of high speed of dissemination, large amount of information and comprehensive coverage, have emerged in the field of media and have greatly changed people’s daily life and promoted the rapid development of the information society development of. At the same time, the rapid development of new media poses a huge challenge to traditional media television news. Compared with the lack of timeliness, interactivity and practicability of the television news and the online media, the television news faces the unprecedented challenges and operational issues. In the face of the challenge of new media, TV news should give full play to the advantage of news media of TV media, innovate ideas to improve the timeliness of television news, improve the news commentary of television, optimize the way of television news dissemination, intensify the interaction and cooperation with online media New Direction of TV News Development in New Media Times.