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伴随互联网的飞速发展,电商总体呈现出快速发展的趋势,越来越多的大学生依靠“低门槛、低成本、回报快”的电子商务平台达到创业就业目的。现今,国内电子商务发展较平稳,传统C2C网店经营模式慢慢被B2C零售模式赶超,部分有相关优势的大学生开始尝试跨境电子商务创业,挖掘了不同于传统电子商务创业的全新模式。本文通过对跨境电商平台的大学生网络创业模式的分析,给出了助推大学生跨境电子商务创业的策略建议。
With the rapid development of the Internet, e-commerce providers have shown a trend of rapid development. More and more college students rely on e-commerce platforms such as “low threshold, low cost and fast return” to achieve their employment goals. Nowadays, the development of e-commerce in China is relatively steady. The business model of traditional C2C online store is gradually catching up with the B2C retail model. Some college students with relevant advantages are trying their best to start their own business in cross-border e-commerce and digging out new modes different from traditional e-commerce startups. Based on the analysis of college students ’network entrepreneurship model of cross-border e-commerce platform, this paper gives some suggestions on how to promote college students’ cross-border e-commerce startup.