大千世界,有说不完的道理。在推销活动中,也充满着曲中有直,直中有曲的事情。有时推销员越是拼命推销某一商品。顾客越是小心谨慎;推销员越热情认真,人们越感到不习惯,不自然;一些看似不合规章的方式方法,倒能招揽生意,取得成功。这是由于顾客逆反心理的结果。下面两个例子就表明了这一点。 There is endless truth in the world. In sales promotion activities, there are also things that are straight and straight in the song. Sometimes the salesman is desperately trying to sell a product. The more cautious the customer is; the more enthusiastic the salesman is, the more uncomfortable and unnatural the people feel; and some seemingly unethical ways and means to attract business and succeed. This is the result of the customer’s rebellious psychology. The following two examples illustrate this point.