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现代包装的定义论其根本还是包裹保护产品,并完成协助售卖产品,但随着产品竞争加剧,纯粹由图形、色彩、字体等视觉因素组成的装饰已不能完全满足包装的需求,因此结构和材质带来的触觉,由于其直接感知性使包装在视觉外延展出新的表现力,更甚者将材质本身触感与视觉触感、心理触感相结合,必将开发出包装设计更广阔的空间。
The definition of modern packaging is basically the protection of the product package and complete the assistance to sell the product, but as the product competition is aggravating, purely by the graphics, colors, fonts and other visual factors can not completely meet the decorative packaging requirements, the structure and texture As a result of its direct perception of the visual extensibility of the packaging to develop new expressive, or even the material itself touch and visual touch, psychological touch will certainly develop a broader space for packaging design.