互联网时代是现代社会的一大特征,随着互联网的兴起,经济社会逐渐出现了诸多信息企业,而各大传统企业也在逐渐发展信息化,而现在经济市场的主要战场也逐渐转向网络环境,而网络营销中小微企业具有先天的灵活性优势。基于网络环境下的营销市场不断涌现全新的营销模式与营销观念,小微企业能够否在此环境下,把握住优势,赢得先机,是现代小微企业需要做出的思考。 Internet era is a major feature of modern society. With the rise of the Internet, many information enterprises have gradually emerged in the economy and society, and major traditional enterprises are gradually developing information technology. Nowadays, the main battlefield in the economic market has gradually shifted to the network environment. The small and medium-sized network marketing network has the inherent advantages of flexibility. Based on the constantly emerging new marketing mode and marketing concept in the marketing environment under the network environment, whether small and micro enterprises can take advantage of this advantage and win the initiative is the thinking that modern small and micro enterprises need to make.