从单纯的“电信运营商”转变为“综合信息服务提供商”,中国电信率先实现了自己的品牌转型。随着信息产业竞争的深化,品牌的竞争力日渐凸现,中国电信在不断推出新服务的同时,对媒体进行整合利用,加大宣传力度,提升品牌价值。 From simple “telecom operators” to “integrated information service providers”, China Telecom took the lead in realizing its own brand transformation. With the deepening of the competition in the information industry, the competitiveness of the brand has become increasingly prominent. While continuing to introduce new services, China Telecom has made integrated use of the media, intensified publicity and enhanced brand value.