酒类连锁店作为当前行业调整下的重要终端,从营销的角度来看,其发展主要经历了三个阶段。这三个阶段也是连锁商做大、做强必须要走的。连锁店属于零售终端,是最接近消费者的渠道,它不仅向最终消费者出售商品,同时也提供相关服务。它有三个特点:一是交易规模小,交易频率高;二是即兴购买多,且受情感影响较大;三是去零售终端购物仍是顾客的主要购物方式。酒类连锁店作为当前行业 Wine chain as an important terminal under the current industry adjustment, from a marketing point of view, its development has gone through three stages. These three stages are also bigger chains, stronger must go. A retail outlet, the closest outlet to consumers, not only sells goods to end consumers, but also offers related services. It has three characteristics: First, the transaction scale is small, the transaction frequency is high; Second, impromptu purchase, and more affected by the emotion; Third, to the retail terminal is still the main shopping customers shopping. Wine chain as the current industry