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在数字广告领域,程序化购买无疑是发展最快的分支,越来越多的广告主为达到精准营销和实效传播,投入程序化购买的预算比重不断上升。随着数据的开放和技术的发展,各个互联网技术公司开始搭建程序化广告交易平台,以做到更精准的用户特征与行为分析、精准的广告投放及反馈。宏盟媒体集团4月份在上海召开“Digital Connect(宏图大智)”数字实效论坛,与百余名资深品牌高层、数字技术
In the field of digital advertising, programmatic purchase is undoubtedly the fastest growing branch. As more and more advertisers achieve accurate marketing and effective dissemination, the proportion of the budget invested in programmatic purchase continues to rise. With the opening up of data and the development of technology, various internet technology companies have begun to set up programmatic advertisement exchange platforms in order to achieve more accurate user characteristics and behavior analysis, accurate advertisement delivery and feedback. Macro League Media Group held in April in Shanghai “Digital Connect (grand plans Dazhi) ” digital practical forum, with more than a hundred senior brand executives, digital technology