近年来,不少眼镜连锁店面临着发展停滞、业绩下滑的严峻形势,特别是经营成本的上升,成为一些眼镜连锁企业不能承受之重。据行业有关人士介绍,即使在三四线城市,一些店面的租金上升幅度也达到20%左右,有的地段甚至高达40%;而人力成本的上升幅度通常也达到10%~20%,在销售额无明显增长的情况下,一些眼镜连锁企业的利润大幅下降,有的甚至陷入亏损而不得不选择性地关店。 In recent years, many eyewear chain stores are faced with the severe situation of stagnant development and declining performance. In particular, the increase in operating costs has made some eyewear chain companies unable to bear. According to industry sources, even in the third and fourth tier cities, the rents of some stores have risen by about 20%, and some locations have even reached 40%; while the increase in manpower cost has usually reached 10% to 20%. Without a significant increase in the amount, the profits of some eyewear chain companies have fallen sharply, and some have even fallen into losses and have to selectively close stores.