经济在发展,社会在进步。各种新生事物层出不穷,如电视、网络、报刊等,这些媒介正逐渐的改变着人们的生活方式和思想状态,同时也对企业思想的政治工作提出了前所未有的挑战。本文通过简单介绍了新媒体形式下思想政治工作的问题和特点,提出了在新媒体形势下做好思想政治工作的策略,为后续的企业发展提供了一定的借鉴作用。 Economic development, social progress. The endless variety of new things, such as television, the Internet, newspapers and periodicals, these media are gradually changing people’s way of life and ideology, but also the ideological and political work of enterprises has posed unprecedented challenges. By simply introducing the problems and characteristics of ideological and political work in the new media, this article puts forward the tactics of doing ideological and political work in the new media situation and provides a reference for the follow-up enterprise development.