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在创立第五大道奢侈品网的四年后,孙亚菲、孙多菲姐妹俩觉得是时候做自己的电商女装品牌了。在她们看来,追求简洁干练的中档收入白领女性,才是电商女装的最佳机会点。当下做电商女装近乎成为了一种潮流,经营了快五年的奢侈品电商,孙亚菲、孙多菲姐妹终于也有些按捺不住。从2012年下半年开始筹备,仅半年就拿出了第一批产品,S&S的官网已于9月中旬正式上线。尽管时间仓促,但妹妹孙多菲并不感到十分担心,她的信心来源于S&S的中档电商女装的定位。
Four years after the founding of Fifth Avenue Luxury Network, Sun Yafei, Sun Duofei sisters feel that it is time to do their own e-commerce women’s brand. In their view, the pursuit of simple and capable middle-income white-collar women, is the best chance of e-commerce women’s clothing. Electricity nowadays women’s clothing has almost become a trend, operating nearly five years of luxury goods business, Sun Yafei, Sun Duofei sisters Finally, some could not hold back. Starting from the second half of 2012, the first products came out in just six months. S & S’s official website was officially launched in mid-September. Despite the hasty time, her sister, Sun Duofi, did not feel very worried, and her confidence came from the positioning of S & S mid-range e-commerce ladies.