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互联网时代下,信息传播迅速,形成了全新的网络舆论环境,对政府舆情引导提出了更大的挑战。2015年,山东非法疫苗案曝光,引发全民热议,将政府再次推向舆论高潮,如若放任不管,势必会影响到社会和谐性,我国政府如何进行应急沟通成为其发展亟待解决的问题。文章以该事件为切入点,对网络舆情与政府应急沟通策略进行分析。
Under the Internet era, the rapid dissemination of information has formed a brand new online public opinion environment, posing a greater challenge to the government’s public opinion guidance. In 2015, when the illegal vaccine case was exposed in Shandong, it triggered a heated debate among the people and pushed the government toward the climax of public opinion again. If left unmanaged, it will inevitably affect the social harmony. How to implement emergency communication in our country has become a pressing issue for its development. The article takes this incident as an entry point, and analyzes the public opinion of the network and the government’s emergency communication strategy.