作为国家两大战略提出的马克思主义大众化和文化软实力建设是相互联系、内在统一的。这种统一性具体体现为:历史境遇的共存性、指导思想的同一性、价值旨趣的一致性、实现主体的交融性、文化品性的相通性和途径方法的交互性。 The popularization of Marxism and the construction of cultural soft power proposed by the two national strategies are inter-related and internal unity. This unity is embodied as the coexistence of historical circumstances, the unity of guiding ideology, the consistency of values ​​and interests, the blending of main bodies, the interrelationship of cultural character and the interaction of approaches and methods.