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文化企业核心竞争力是文化企业保持持续竞争优势的关键,也是我国文化产业跨越式发展和应对国际文化市场竞争的重要保障。文化企业可以通过运用最基本的“351”模式构建其核心竞争力,即以定位策略、品牌策略和可持续发展策略为指引,强化创意、人才、资源、文化和产品五项竞争力要素,走园区化发展道路来整合内外部资源和竞争力要素,形成合力,从而推动文化企业竞争制胜。
The core competitiveness of cultural enterprises is the key to maintain a sustainable competitive advantage for cultural enterprises and an important guarantee for the leapfrog development of our cultural industries and the competition in the international cultural markets. Cultural enterprises can build their core competencies by applying the most basic “351” model, that is, five competitive elements of creativity, talent, resources, culture and products are guided by the strategy of localization, brand strategy and sustainable development , Take the park development path to integrate internal and external resources and competitiveness of the elements to form a synergy, thus promoting the competitiveness of cultural enterprises win.