Floods are among the most frequent and devas-tating natural hazards and disasters in many southern states in the United States.This study examined the relationship and reciprocal predictability between two theoretical con-structs—risk perception attitude (RPA) and information-seeking efficacy (ISE)—in regard to pluvial floods.In addition,this study extended these theoretical constructs to investigate differences in RPA and ISE among potential audience segments,providing practitioners with applicable insights for designing effective flood prevention and risk management campaigns.Analysis of data from 716 resi-dents in south Louisiana revealed a statistically strong relationship between RPA and ISE.This research also identified specific audience segments that would benefit from an increase in RPA and ISE conceming floods.These meaningful findings inform a discussion of the theoretical and practical implications of the relationship between RPA and ISE and guide future disaster preparation campaigns and policies.