《澳大利亚人报》以下简称《澳人报》）是澳大利亚发行量最大的全国性综合大报。然而在1985年之前，该报一直未能盈利，1982－1984三年间共亏损1570万美元；36年来，为扭亏为盈，《澳人报》更换了18位总编辑。经过20余年的努力革新，该报终于在报业竞争中扭亏为盈。虽然现在和? “The Australian” hereinafter referred to as “Australian newspaper”) is Australia’s largest circulation of the national comprehensive newspaper. Before 1985, however, the newspaper failed to make a profit. It lost a total of 15.7 million U.S. dollars in 1982-1984. For the past 36 years, the newspaper has turned losses into profits. The newspaper has replaced 18 chief editors. After more than 20 years of hard work and innovation, the newspaper finally turned a profit in newspaper competition. Although now and?