论文部分内容阅读
文化产业是文化产品和文化服务进入生产、流通和消费产业部门所诞生的产物,作为国民经济的支柱产业之一,文化产业也必须带来可观的经济和社会效益。本文以大连三大传统大型节事活动及两项新兴创意文化产业为例,介绍了文化产业树立品牌的重要性,以及依靠品牌进行营销所带来的经济和社会效益,为今后继续深入探讨文化产业的相关营销问题奠定了基础。
As one of the pillar industries in the national economy, cultural industries are also the product of the entry of cultural products and cultural services into the production, circulation and consumption industries. Cultural industries must also bring about considerable economic and social benefits. Taking Dalian’s three traditional large-scale festival events and two emerging creative and cultural industries as examples, this paper introduces the importance of brand building in the cultural industry and the economic and social benefits of relying on brand marketing to further explore the culture in the future Industry-related marketing issues laid the foundation.