圣诞、元旦双dan齐至,各大商场纷纷展开了跨年特卖,各大名牌专柜也挤满了前来选购的客人。随着经济能力的提升,人们的消费水平也在不断提高,对名牌的热衷也愈演愈烈。名牌产品在品质上有一定的保证,在设计上也拥有独特的魅力,而且能成为经典传承的品牌都在传递其理念和态度。对美好事物的喜爱和追求是人的天性。然而,盲目追求,过度消费则使品牌成了一个纯粹的象征符号,象征着自己已被某种欲望和盲从心理所牢牢控制。 Christmas, New Year’s Day double dan together, the major shopping malls have launched New Year’s Eve sale, the major brand counters are also packed with guests to come to buy. With the improvement of economic ability, people’s consumption level is also constantly improving, enthusiasm for brand names are also intensified. Brand-name products in a certain quality assurance, in the design also has a unique charm, and can become the classic heritage of the brand are passing on their ideas and attitudes. Love and pursuit of good things are human nature. However, the blind pursuit of overconsumption makes the brand a purely symbolic symbol of itself has been a kind of desire and blindly controlled by the psychology.