作为兼具商业艺术性的包装设计,在不同时期有着不同的时代烙印。随着人们审美意识的不断增强,设计理念的不断创新,现代包装设计理念融入传统文化元素的手法随处可见。汉唐文化作为我国五千年文化历史中浓重的一笔,其影响甚大。如何将汉唐文化元素与现代包装设计理念相融合,创作出既有丰富表现力、感染力,又能与产品属性保持一致,已经成为包装设计师研究的重要课题。本文在阐述汉唐文化元素的同时,从色彩、图形图案和文字书法艺术等三个方面来具体阐述汉唐文化元素在现代包装设计中的应用。 As both commercial and artistic packaging design, at different times have a different era of brand. With the continuous improvement of people’s aesthetic awareness, the constant innovation of design concept and the integration of modern packaging design ideas into the traditional cultural elements can be seen everywhere. Han and Tang Dynasties as a thick cultural history in our country five thousand years, its impact is enormous. How to integrate the cultural elements of Han and Tang Dynasties with the modern packaging design concepts to create a rich, expressive, contagious, and consistent with the product attributes has become an important issue for packaging designers. This article expounds the Han and Tang culture elements at the same time, from the color, the pictorial pattern and the writing calligraphy art and so on three aspects elaborated Han and Tang the cultural element in the modern package design application.