改革开放20多年来,在中国的许多行业都发生着国际品牌与本土品牌的持久较量。国际品牌将许多先进的市场营销理念引进进来,本土品牌在学习跟进中迅速成长,得到了迅速壮大,不但掌握了许多国际化的先进经验,同时开辟了适合中国市场特色的许多新的实战营销策略。随着中国市场经济的发展,中国消费者目睹了家电、手机等行业的本土品牌大翻身,许多行业本土品牌已经有了先进的品牌运作经验,比如广告。我们都记得2002-2003年中国手机行业的许 More than 20 years of reform and opening up in many industries in China are taking a lasting contest of international brands and local brands. International brands bring in many advanced marketing concepts. Local brands have grown rapidly in their learning and follow-up and have grown rapidly. They not only have mastered many advanced international experiences, but also have opened up many new real-world marketing activities that are suitable for the Chinese market Strategy. With the development of China’s market economy, Chinese consumers have witnessed a great turnaround of local brands such as home appliances and mobile phones. Many local brands already have advanced brand operation experience, such as advertising. We all remember the 2002-2003 Chinese mobile phone industry Xu