比较广告一般是指企业在广告活动中,把自己的产品与竞争产品,虚拟产品,升级产品与老产品从功能、利益等方面在正当竞争的范围之内进行比较,吸引目标消费群体的注意。一项产品或服务要在市场上被人所认同,首先就要求能为人所知。在当今资讯业如此发达的情况下,广告成为市场竞争 Comparing advertisements generally refers to enterprises in advertising activities, their own products and competitive products, virtual products, upgraded products and old products from the functions, benefits, etc. within the framework of legitimate competition to attract the attention of the target consumer groups. A product or service to be recognized in the market, first of all need to be known. In today’s information industry is so developed, the advertising market competition