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(三)其他要求 1.理论联系实际,具有一定的前瞻性 教材改革、编写一是要密切联系中外实际,特别是我国企业市场营销管理运作实际,解决“所学无用”和“所用未学”的矛盾问题;二是要有一定的前瞻性,要着眼于全球企业营销管理实践与学科发展趋势,以及21世纪初我国微观企业市场营销职业岗位群的需要,解决高职教育内容落后于企业营销管理实践的问题。
(III) Other Requirements 1. The theory is related to the actual situation and has certain forward-looking teaching material reform. The first is to closely connect with the reality of China and other countries, especially the actual operation of the enterprise marketing management in our country. Solve the problems of “useless” and “useless” The second is to have a forward-looking, we must focus on the global marketing management practices and subject development trends, as well as the early 21st century, China’s micro-enterprise marketing professional post needs to address the content of higher vocational education lags behind corporate marketing Management practice issues.