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展会参展商的目标总是受到观展商期望的影响。但观展商对参展商和展会真正期望的是什么?展会的成功是完全掌握在参展商手中的。我们整理了一些帮助参展商进行观展商营销的提示。一份针对观展商的调查告诉我们观展商参加纽伦堡玩具展的目的。对于2015年的观展商来说,最常见的原因是:此信息可以帮助参展商预先根据观展商的期望调整自己的目标,并吸引客人到自己的展位。
The exhibitors ’goals are always influenced by the exhibitors’ expectations. But what are the real expectations of exhibitors and exhibitors? The success of the show is completely in the hands of the exhibitors. We have put together some tips to help exhibitors promote exhibitors. A survey of exhibitors told us that exhibitors are participating in the Nuremberg Toy Fair. For 2015 exhibitors, the most common reason is that this information helps exhibitors adjust their goals and attract customers to their booths in advance according to the exhibitors’ expectations.