众所周知,随着现代经济的飞速发展,旅游作为一种户外活动,在我国扮演着越来越重要的角色。适当的徒步旅游不仅能使游客放松心情,使其身心在工作、学习的压力下得以舒展,而且在追求精神文明的同时感受中国乃至国际上的悠久历史文化,因此旅游业目前是深受大家喜爱。其中,在导游服务中,导游讲解服务又起着至关重要的作用。诚然,导游讲解员自身的专业素养,其在导游工作中的敬业精神,以及对旅游景区的认识是否准确恰当,都直接影响着游客对旅游景区的客观认识,从而塑造旅游景区形象,间接对旅游景区的产品销售产生深远影响。本文通过探讨导游讲解对旅游景区形象的影响,提出如何提高导游讲解能力的方案策略。 As we all know, with the rapid development of modern economy, tourism as an outdoor activity plays an increasingly important role in our country. Appropriate hiking can not only make tourists relax, so that their physical and mental work, study under the pressure to be able to stretch, but also in the pursuit of spiritual civilization at the same time, China and the world’s long history and culture, so the tourism industry is currently loved by everyone . Among them, the tour guide service, tour guide service also plays a vital role. Admittedly, the tour guides ’professionalism, their professional dedication in tour guides and the accurate and appropriate understanding of tourist attractions all directly influence the tourists’ objective understanding of tourist attractions so as to shape the tourist attractions and indirectly guide the tourism Scenic product sales have a profound impact. This article discusses the tour guide to explain the impact of the image of the tourist attractions, put forward how to improve the tour guide explain the program strategy.