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近年来,育儿期刊的发展呈现出新的动态,其发展不仅面临内部同类期刊的竞争,更有来自新媒介的挑战。本文通过资料分析与实证调查,分析育儿期刊受众在新媒介时代的信息接收习惯、阅读体验等现状,剖析该类期刊所面临的问题。最后指出,育儿期刊应在充分认识受众信息接触习惯改变的基础上,凸显内容竞争力、充分顺应受众的新动向、融入新媒介潮流,打造多媒体传播平台。
In recent years, the development of childcare periodicals has shown a new trend. Its development not only faces the competition of the same periodicals inside, but also challenges from the new media. Through data analysis and empirical investigation, this paper analyzes the status quo of parenting periodicals receiving information and reading experience in the new media era, and analyzes the problems faced by such periodicals. Finally, we point out that parenting periodicals should fully understand the change of contact habits of audience information, highlight content competitiveness, fully comply with the new trends of the audience, integrate into the new media trends and create a multimedia communication platform.