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本文以电视剧产业为研究对象,结合波特的钻石模型,对我国电视剧产业进行分析,分别从生产要素、需求状况、支持性产业、政府与机会、企业战略结构这几个方面对电视剧产业的发展进行剖析,发现我国电视剧产业发展中存在着严重的天价片酬、剧本质量不高等问题。最后从产业政策、行业监管、法律制度等方面提出相应对策。
In this paper, the TV drama industry as the research object, combined with Porter ’s diamond model, analysis of China’ s TV drama industry, respectively, from the production factors, demand conditions, supportive industries, government and opportunities, the strategic structure of these aspects of the TV drama industry development Analysis, found that the development of China’s TV drama industry there is a serious cost of remuneration, the script is not high quality issues. Finally, from the industrial policy, industry regulation, legal system and other aspects of the corresponding countermeasures.