随着数字技术和网络技术的发展,传播技术也发生了根本性的变革,传播形式、传播内容、传播渠道都产生了极大的变化。正如麦克卢汉所提出的“媒介即信息”理论:“任何媒介(即人的任何延伸)对个人和社会的任何影响,都是由于新的尺度产生的;我们的任何一种延伸(或曰任何一种新的技术),都是在我们的事物中引进一种新的尺度。”1传播学者布里恩·温斯顿也认为:“就媒介在几个世纪的发展过程中对 With the development of digital technology and network technology, fundamental changes have taken place in communication technology. The forms of communication, the content of communication and the channels of communication have all undergone tremendous changes. Just as McLuhan put forward the ”media as information“ theory: ”Any influence on individuals and society by any media (ie, any extension of the human person) is due to a new dimension; any extension of ours (Or any new technique) introduces a new dimension into our things. “1 The dissemination scholar, Brian Winston, also argues:” With regard to the development of the media over the centuries Right in the process