相关数据显示,中国网民中的高校学生所占比重较大,人数比例也在不停攀升。校园广告的投放形式也正以网络这种全新的广告形式进行拓展与延伸。本文在对虚实互动和数码产品进行界定的基础上,分析当前数码产品的市场发展,并以武昌工学院在校大学生为研究对象,通过问卷调查,分析武昌工学院虚实互动网络环境下的数码类商品校园广告对武昌工学院大学生消费的影响。 Relevant data show that the proportion of college students in China’s Internet users is larger, the proportion of the population is also rising. Campus advertising delivery is also the network of this new form of advertising to expand and extend. Based on the definition of virtual reality and digital products, this paper analyzes the current market development of digital products, and takes Wuchang Institute of Technology students as the research object, through the questionnaire survey, analyzes the digital class Impact of Commercial Campus Advertising on Student Consumption in Wuchang Institute of Technology.