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当下,媒体融合不再意味着传统媒体做好延长线,而是一场关于媒介转型的革命。面临新媒体冲击的报刊、广播、电视媒体,在体制机制、用户关系、组织、渠道、生产方式、产品等方面无不面临全新的变革。文章考察国内外广电媒体,调研各层级广电媒体融合发展进程中的具体对策,试图从体制机制、组织平台、渠道、内容、产品、营销等多个维度对当前我国广电媒体融合的发展路径进行探究。
At the moment, media convergence no longer means that traditional media do a good job of extending the line, but rather a revolution about media transformation. Newspapers, radio and television media facing the impact of new media are all facing new changes in terms of system and mechanism, user relations, organization, channels, production methods and products. This article examines the domestic and international radio and television media, researching the concrete countermeasures in the process of the integration and development of radio and television media at all levels, trying to explore the current development path of radio and television media in China from the aspects of system mechanism, organization platform, channel, content, product and marketing .