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1979年,中国的商业广告重新进入了百姓的生活,32年来中国的广告从无到有,迅速成长为拥有24万户广告公司,148万从业人员,2300多亿元的年销售额的大产业。一条经典广告不仅能影响人们生活,而且还能成为一个时代的记忆,这些好的广告是怎样练成的呢?
In 1979, commercial advertising in China re-entered the life of the people. In the past 32 years, advertisements in China grew rapidly and grew rapidly into large industries with 240,000 advertising agencies, 1.48 million employees and annual sales of more than 230 billion yuan . A classic ad can not only affect people’s lives, but also become an era of memory, these good ads is how to practice it?