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种子是特殊农业生产资料,关系到作物产量、品质、农业生产安全、农民增收,甚至关系到农村社会的稳定和发展。目前我国的种子市场较为混乱,种子提供企业生存压力大、种子的质量难以保障、各方利益受损、农民的收入受到严重影响,因而,分析了种子营销存在的问题:品牌意识薄弱;市场细分不当,品种创新不够;缺乏农业推广技术,并提出了农业种子推广策略:加强种子营销;加大农技推广服务。
Seeds are special agricultural means of production, which are related to crop yield, quality, agricultural production safety and peasant incomes, and are even related to the stability and development of rural society. At present, the seed market in our country is relatively chaotic. The seeds provide great pressure to survive, the quality of seeds is hard to protect, the interests of all parties are impaired and the income of farmers is seriously affected. Therefore, the problems in seed marketing are analyzed: weak brand awareness; Improper points, breed innovation is not enough; lack of agricultural extension technology, and put forward agricultural seed promotion strategy: to strengthen seed marketing; increase agricultural extension services.