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聚焦行业,6月北京骄阳似火,三家乐展让乐器人群忙得不亦乐乎。从品牌运营宏观视角看,北京乐展在品牌国际化进程中步履的暂缓,参展人群的分流现象,成为乐器人士的《北京乐展观后》感觉。历经15年的品牌积淀,北京乐展获得今日品牌效应实属不易。三足鼎立也罢,天下一统也好,如何应对品牌的规模化经营与可持续发展,成为北京乐展审慎思考的市场运营课题,也成为《乐器》较为关注的问题。平衡乐器市场的供求关系,走规模化、国际化市场路线,是众多参展商借《乐器》的媒体平台发出的共同呼吁。
Focussing on the industry, Beijing is booming in June and the three music shows are crowded with instruments. From the macro perspective of brand operation, Beijing Music Show suspended its brand-name internationalization and diversion of exhibitors. It became the instrumentist’s feeling of “Beijing’s music exhibition.” After 15 years of brand accumulation, Beijing Music Show won today’s brand effect is not easy. How to cope with the large-scale operation and sustainable development of the brand has become a market operation subject for cautious thinking of Beijing Music Show. It has also become a more concerned issue of “musical instruments.” To balance the supply and demand in the musical instrument market, take the large-scale and internationalized market route is the common appeal made by many exhibitors on the “musical instrument” media platform.