在如今这个快速发展的商业社会,市场竞争日益激烈,不再流行“酒香不怕巷子深”的销售模式了,好的平面广告能够准确的将商品或服务信息传递到消费者眼前,被大众所熟知并产生购买欲望。能否设计出让人眼前一亮的平面广告需要设计师们能够在设计时融入更多的创意元素,今天我们就来分析一下平面广告设计中运用的创意元素。 In today’s fast-growing business community, the market is becoming more competitive and less popular. The good print ads accurately deliver the goods and services to consumers. The public is well known and has a desire to buy. The ability to design a compelling print ad requires designers to incorporate more creative elements into their design, and today we analyze the creative elements used in print ad design.