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卓越人才的培养是高校主动适应国家教育改革和区域经济社会发展对人才需要的必然选择。本文围绕人才培养目标,针对中医院校卓越营销人才培养中存在的问题,对“卓越”营销人才培养模式进行探讨,并提出人才培养模式实施所需的基础条件,以期能进一步全面提升人才培养质量和为具有行业背景的相关专业人才培养模式建设提供参考。
The cultivation of outstanding talents is the inevitable choice of colleges and universities to take the initiative to adapt to the national education reform and regional economic and social development for the needs of qualified personnel. Focusing on the goal of talent training, the paper probes into the problems of training excellent marketing talents in TCM colleges and universities and probes into the training model of marketing excellence in TCM universities. The paper also proposes the basic conditions needed for the implementation of the training model so as to further improve the overall quality of talented people Cultivate quality and provide relevant reference for the construction of relevant professional personnel training mode with industry background.