近年来,“制播分离”已经成为电视业的热点话题,在市场经济条件下,“制播分离”也是电视产业自身发展的必然趋势。在广电总局政策的推动下,广电行业的深化改革就如离弦之箭一样,改革在全国有条不紊的开展起来,在一定程度上推进了电视产业的发展。本文就“制播分离”体制改革下,对地方电视媒体的经营应对策略提出了一定的建议。 In recent years, the separation of broadcasting and broadcasting has become a hot topic in the television industry. Under the market economy, the separation of broadcasting and broadcasting is also an inevitable trend of the television industry itself. Under the policy of the State Administration of Radio, Film and Television, the deepening reform in the radio and television industry is like an arrow of displeasure. The reform has been carried out in an orderly and systematic manner across the country, and to a certain extent, promoted the development of the television industry. This paper puts forward some suggestions on the management strategy of local TV media under the system reform of “System of Broadcasting and Broadcasting”.