【裁判要旨】企业字号异地使用具有正当性,字号权系知识产权之一种,其效力范围应及于全国而不是某一行政区域。应当从字号知名度、经营者有不正当竞争恶意、造成商品主体混同、无在先权等方面来认定企业字号异地使用构成不正当竞争。如果企业字号本身具有较强的显著性,加之经营者对字号进行有效管理并及时维权,就不会被淡化为通用名称。□案号一审:(2014)穗越法知民初字第80号 The purpose of the referee Enterprise name offsite use has the legitimacy, font size is one of the intellectual property rights, the scope of its effectiveness should be in the country rather than an administrative region. Should be known from the font size, business operators have malicious competition malicious, resulting in the main mix of goods, non-prioritization and other areas to determine the use of different sizes to constitute unfair competition. If the corporate size itself has a strong salience, combined with the operator of the size of the effective management and timely protection of rights, it will not be reduced to a common name. □ Case No. First instance: (2014) Sui Yue Fa Zhimin Chu Zi No. 80