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黄河鲤是河南省重要的经济鱼类之一,也是河南省水产品的主打品牌。随着消费者安全意识和消费水平的不断提高,黄河鲤品牌化经营是进一步推动行业和企业发展的必然选择和有效途径。本文分析了当前河南省黄河鲤养殖现状和品牌化经营中存在的问题,在此基础上,提出了黄河鲤品牌化经营的对策。
Yellow River carp is one of the important economic fish in Henan Province, Henan Province, is also the flagship brand of aquatic products. With the continuous improvement of consumer safety awareness and consumption level, the brand management of the Yellow River carp is an inevitable choice and an effective way to further promote the development of the industry and enterprises. This paper analyzes the present status of the Yellow River carp breeding in Henan Province and the existing problems in the branding management. On this basis, it puts forward the countermeasures of the branding management of the Yellow River carp.