社会公德是全体公民在社会交往和公共生活中应该遵循的行为准则。《公民道德建设实施纲要》指出:大众传媒“对公民道德建设有特殊的渗透力和影响力。”其中,县域媒体地处基层,是推进城乡公民道德建设的重要力量。改革开放以来,一些经济发达区域的农村城镇化进程出现了快速发展。经济的迅猛发展,不仅极大的改善了人们的工作和生活条件,也对人们的思想观念带来了很大的冲击。农村变为村镇,小城市向大中城市迈进,大 Social morality is the code of conduct that all citizens should follow in social interaction and public life. The Outline for Implementing Civic Morality states: The mass media “has special infiltration and influence on the construction of civic morality.” Among them, the county media is located at the grassroots level and is an important force for promoting the moral construction of urban and rural citizens. Since the reform and opening up, the process of rural urbanization in some economically developed regions has seen rapid development. The rapid economic development has not only greatly improved people’s working and living conditions, but also brought a great impact on people’s ideas and concepts. Rural villages and towns, small cities to medium and large cities forward, big