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CMO和营销人员需要知道如何才能保持领先。人们对移动应用(及时通信应用除外)的兴趣似乎在减弱。基于位置的营销也许可以帮助零售商及其他品牌吸引客户。这使得移动网站加载的速度只会变得愈加重要。以下是专家预测的10个趋势。1.注意那些移动应用据2016年Adobe公司的《数字洞察力移动基准测试报告》显示,2016年,应用发布量同比增长24%,但应用安装量只增长了6%。Adobe的研究发现,同时,10个应用中有5个只使用了10次。
CMOs and marketers need to know how to stay ahead. Interest in mobile applications (other than for instant messaging applications) seems to be diminishing. Location-based marketing may help retailers and other brands attract customers. This makes mobile web site loading speed only more and more important. Here are 10 trends predicted by experts. 1. Be aware of those mobile apps According to Adobe’s Digital Perception Mobile Benchmarking Report for 2016, application releases increased 24% in 2016, but only 6% of installed apps. Adobe’s research found that in the meantime, five out of 10 applications were used only 10 times.